It is one thing to write a blog and another thing to rank it on Google. Numerous bloggers invest their best in their posts, but cannot get high positions. The fact is that Google is not only interested in good writing, but it also examines SEO, structure, keywords, and user experience as well. You are not alone in aiming to have your blog perform the way you would like it to. The first step towards correcting things is to understand where things could be going wrong. In this blog, we will discuss 5 reasons why your blog posts are not being ranked in Google and what you can do to reverse the situation.
Why do posts not rank on Google?
Here are some of the points given below on why the blogs do not rank. If you want your blogs to be ranked on Google, then avoid these issues and work on them immediately.
1. Not Using the Right Keywords
Unless the keywords you are targeting are the ones being typed in by people, Google will not know when to display your blog. Most bloggers either do not research the keywords or choose too competitive ones. Rather, concentrate on the identification of keywords that have the appropriate search volume and competition.
Such tools as Google Keyword Planner or Ubersuggest will give you an insight into what your audience types in. Naturally, using such keywords in the headings, content, and meta descriptions sends good signals to Google, and higher ranking and exposure to the right readers are likely to be achieved.
2. Poor On-Page SEO
Good blogs may fail even with good writing when there is a lack of on-page SEO. Having no optimised headings, meta titles, descriptions, or alt text on the images can hold back your content. Google takes these factors into account in order to get to know more about your page. Without them, it is as though one is introducing a book without titles or chapters; it will not be outstanding.
Ensure that every blog entry is well organised, linked internally with other articles, and its URLS should be descriptive. Such minor adjustments can make Google and your readers find your blog posts easier, and make them more inviting and readable.
3. Low-Quality or Thin Content
Google appreciates informative, original, and in-depth content. When the blog post is too brief, full of fluff, or does not fully address a query of the reader, then it has lower chances of ranking. Search engines desire to give the best answers, and thus, posts that are superficial are typically ignored.
To get better, target the best by producing well-researched content that is value-added, which employs examples and resolves problems. Strive to be better rather than larger. Detailed and long-form posts that are simple to read and offer practical information not only fare better in Google searches but also make your readers trust you.
4. Ignoring Technical SEO
There are even times when it is not the content but the structure of your site. Your posts may not be ranked well by Google in case your site is slow, unfriendly to mobile devices, or has dead links. Technical SEO makes your blog user-friendly to search engines. Such basic measures as maximising website speed, incorporating mobile-friendly themes, and providing a sitemap will go a long way.
It is important to keep in mind that Google does not want to give the user the worst experience possible, and a website that is technologically flawed does not give that. These backend details are critical to be fixed to achieve long-term success in ranking.
5. Not Building Backlinks
The backlinks are the votes of confidence of other websites. In case no one is referring to your content, Google tests that it is not authoritative. The best blog posts will be lost in the search even without backlinks. To remedy this, consider posting your material via guest posting or collaboration, or contacting websites within your niche.
Produce material that is of a valuable nature that would be automatically shared and referred to by others. Backlinking is time-consuming, yet it is much more likely to increase credibility, making Google understand that your information is worth ranking higher. Consider it as a way of networking your blog to prosperity.
How to write a good blog?
One of the main things that is required to rank your blogs on Google is always writing them properly and following the correct strategy. We have mentioned some of the points given below regarding how you can write a good blog and enhance its performance.
1. Know Your Audience
To whom are you writing before you begin writing? Understanding the interests, problems, and preferences of your readers assists in producing content that appeals to them. Your blog becomes relatable and useful, and this keeps the readership interested, and they would desire returning to visit what you have to say.
2. Choose Clear Topics
A great blog begins with a niche. Rather than attempting to touch upon all of it, select one concept and explore it. Being clear enables your blog to be read easily, and Google can know what it deals with and thus provides your post a better opportunity to be ranked.
3. Write in a Simple, Friendly Tone
Keep words (or jargon) as simple as possible. Talk to a friend- write simply, conversations, and to the point. Conversational style of writing a blog also makes your blog easy to use, maintain readership, and even makes difficult concepts easy to comprehend and entertaining.
4. Structure and Formatting
Divide your blog into subheadings, headings, bullet points, and small paragraphs. This enhances easier of reading the material, particularly online. A properly designed blog also aids in bringing out key points, enhances SEO, and does not leave the readers with massive amounts of text.
5. Add Value with Examples
A good blog is not a simple information disseminator; it provides solutions. Provide examples, hints, or even personal thoughts to render your content practical. Readers like reading material that assists them in learning or solving a problem, and this will create trust, and hence your blog will be more effective and easier to remember.
Sum up!
Ranking your blog posts in Google is not a mere issue of writing; it is strategic writing. Everything counts, whether it is the selection of correct keywords or technical SEO. When your posts are not working, it is because of minor errors such as not optimizing correctly, a lack of backlinks, or a lack of content. The positive thing is that all of these problems can be eliminated through regular work and proper direction.
By paying attention to the quality, SEO best practices, and developing authority, you will provide your blog with a greater opportunity to shine. It is important to remember that ranking is time-consuming; however, constant progress in the right direction will result in success in the long run. If you need more guidance regarding how to write a good blog, then you can connect with Saar Dubai. The team will guide you best regarding the same and help you in ranking your blogs to the highest level.